PRIVACY POLICY
playplaygames is dedicated to protecting the privacy of our users and handling any personal date we obtain
from our users with care and respect. An overall principle is that we do not collect more information
than is reasonably necessary to provide you with the best user experience. This privacy policy
(hereafter referred to as the "Privacy Policy") is applicable where playplaygames acts as a data controller
with respect to your data. This is the case where we determine the purposes and means of the data
processing on our websites, which includes certain games and other activities that are offered by us on
or through our websites. Our websites, all the web pages that are part of the websites, and such games
and activities are hereafter collectively referred to as the "Websites." playplaygames may use affiliates' or
reputable third parties' services for the processing of personal data collected on or through the
Websites. By using or accessing our Websites, you are accepting the practices described in this Privacy
Policy.
1. ABOUT OUR WEBSITES
1.1 Our Websites offer a diverse, and exciting mix of online games created by playplaygames , as well as
games created by independent developers and playplaygames partners. Players can access our Websites to play
games without registering; Also, visitors to the Websites will be able to rate games and browse for the
newly added, top-rated, and most-popular games. The Websites may include automated decision making in
the form of behavioral advertising.
1.2 Certain games on our Websites are controlled by third parties, including third parties located
outside of the European Economic Area (“EEA”). playplaygames’s own hosting facilities for the Websites are
located within the EEA. playplaygames uses commercially reasonable efforts to ensure that any data processing
that takes place on the Websites is in line with the applicable data protection laws. Privacy safeguards
we take are contractual safeguards with third parties and the employment of technical privacy solutions,
such as monitoring and blocking tools. However, as we do not control all games, data may be collected
and transferred of which we are not aware. If you have concerns about data processing in a game, please
click
2. THE INFORMATION WE COLLECT
2.1 playplaygames collects information when you use or access our Websites. This information relates to how
you use our websites including with what device, and may include information that you submit when
creating an account with us or through your social network accounts such as Facebook or Google+. We may
also collect information from ad network providers and other third parties such as payment service
providers.
The information we may collect when you use our Websites includes (among others) the following:
● Your IP address;
● Demographic information (such as age and country)
● Information collected through cookies or similar technologies;
● When you choose to register with us for a better game experience and/or to create a public or private
profile for participating in our social gaming network, we collect information such as username, email
address, avatar and any information you may choose to provide, such as gender. This can be through a
social network account;
● Information that you provide us when you fill in online forms or surveys on our Websites;
● Other information that we receive from you, e.g. your e-mails, chats or other communications and
information exchanged with us on our social media channels;
● How you use our Websites, including when you play our games and interact with our advertising network
providers;
● Transaction information of payments made;
● User agent of device;
IP address, Cookies, and Web Beacons
2.2 When you visit our Websites, our servers automatically save your computer's IP address via our
analytics tracking system. IP addresses will be collected for the purpose of analytical tracking and
improving the Websites, along with geographical location, browser type and version, operating system,
referral source, length of visit, page views and website navigation paths, as well as information about
the timing, frequency and pattern of your use of the Websites. If you arrive at the Websites via a link
from another website, the URL of the linking website and the URL of any website that you link to next
will also be collected for the purpose of assessing our main traffic sources, and debugging and tracing.
2.3 In addition, we store certain information from your browser, using “cookies”. A cookie is a piece of
data stored on the computer and is tied to information about the user. We will ask you to consent to the
use of our Cookies in accordance with this Privacy Policy in case this is required under the applicable
data protection laws when you first use our Websites. SPIL may use cookies, web beacons (web bugs), or
similar technologies to enhance and personalize your experience on the Websites, including the
following:
● to operate and improve services and features on the Websites;
● to help authenticate you when you are on the Websites;
● to remember your preferences and registration information, as applicable;
● to present and help measure and research the effectiveness of SPIL's offerings, advertisements, and
email communications; and
● to customize the content and advertisements provided to you through the Websites.
If you do not want playplaygames to store any cookies on your computer, you can prevent this by changing your
browser settings to “do not accept cookies”. Your browser manufacturer will provide you more details on
how this works. However, we do inform you that you will not be able to use the Websites including its
functionalities as intended. If you want to learn more about playplaygames’s use of Cookies, please click
here for our cookie policy.
2.4 playplaygames uses analytics partners in order to help get insights into the usage of the Websites and
services (“Usage Data”). These analytics partners process Usage Data which may include among others your
IP address, geographical location, browser type and version, operating system, length of visit, page
views and other information about how you use and navigate the Websites. This data is used to analyze
the use of the Websites and to improve the Websites and services. Our analytics partners will act as a
data processor in relation to the Usage Data. The legal basis for the processing of the Usage Data is
legitimate interest.
2.5 playplaygames also uses ad network providers, ad exchanges and ad servers (“Advertising Partners”) to
help present advertisements on the Websites. These Advertising Partners use cookies, web beacons, or
similar technologies for presenting, better targeting, and measuring the effectiveness of their
advertisements, using data gathered over time and across their networks of web pages to determine or
predict the characteristics and preferences of their audiences (“Advertising Data”). playplaygames processes
such information in accordance with this Privacy Policy. Our Advertising Partners may act as a data
processor or data controller with regards to the Advertising Data, depending on the scope of their
services. The Advertising Partners are responsible for their compliance with the applicable data
protection legislation. The use of cookies, web beacons, or similar technologies by such third parties
as ad network providers is subject to their own privacy policies, not this Privacy Policy. The legal
basis for the processing of the Advertising Data is consent.
2.6 playplaygames uses Facebook technology to provide certain services on the Websites. The Websites may
include the “Facebook Like Button” which is controlled by Facebook Inc., 1601 S. California Ave, Palo
Alto, CA 94304 USA (Facebook). In the event you click on the Facebook Like Button, Facebook will ask you
whether you want to log in to Facebook if you are not logged in at that moment, or register with
Facebook. If you decide to do so, your personal data will be transferred to Facebook. In the event you
are already logged into your Facebook account and you have given SPIL your explicit consent to the
sharing of your information with Facebook, your information is shared with Facebook when visiting the
Websites or playing games including the “Facebook Like Button”. The Websites also use the “Facebook
Pixel” controlled by Facebook in order to show conversions, create “lookalike audiences” and provide
SPIL with relevant statistics about our Websites in order to improve them. When you use our websites and
you have given SPIL your explicit consent to the sharing of your information with Facebook, your
information is automatically shared with Facebook. For more information on the “Facebook Like Button”
and “Facebook Pixel” and sharing and use of your personal data please consult Facebook’s Data Policy at:
https://www.facebook.com/policy.php.
2.7 For optimizing our services and the Websites, and for the purposes mentioned in this article 2, we
are entitled to combine your personal data (including your email address, as applicable) with other
information about you collected by or provided to us.
3. TO WHOM DOES playplaygames PROVIDE THIS INFORMATION?
3.1 playplaygames may provide information to any party whose services it engages for the
purposes of its normal operations (for example, those partners who assist us by providing technical or
operational facilities for the Websites and so forth), as mentioned under section 2. We may also supply
information to other parties if we are required to do so by law or by a ruling handed down by a court of
law. playplaygames does not provide personal details to other parties for commercial, advertising, or
marketing purposes, except if you explicitly give us permission to do so, or if doing so is part of a
specific program or operation for which you have registered. In such case, you may withdraw your
permission at any time.
4. WHY DO WE COLLECT INFORMATION?
4.1 We use personal data and other information to maintain the general and personalized content and
functionality of the Websites. In addition, we use personal details to make it possible to accommodate
your requests, and so that we are able to provide you with the services, as described herein, when using
the Websites and for the purposes set out elsewhere in this Privacy Policy. We may (among others) use
the information that we have about you:
● To provide you access to the Websites and associated games and services, and continuously improve
their features
● To store your Website settings, gaming-history and provide personalized content
● To provide customer support services
● To provide our chat service
● To analyze and optimize the functioning of the Websites and games
● To enable in-game purchases
● To provide relevant advertisements and to send you promotional messages by email or other
communications in case you have given your consent for this
● To enable social network integration, especially with Facebook and Google+
● To provide competitions
● To prevent cheating, fraud and crime
● To meet legal and tax obligations